Content Development Excellence Specialist (Copywriter)

At Allegro, we power one of the largest e-commerce platforms in Central and Eastern Europe, serving millions of customers every day. We are looking for an experienced Content Development Excellence Specialist (Copywriter) to support marketing communication for the Czech & Slovak market. In this role, you will create and adapt brand and trade communication, ensuring all content is culturally relevant, engaging, and consistent with Allegro’s brand standards across Czech and Slovak markets. Key responsibilities Ensuring brand consistency across brand, trade, and category campaigns Creating marketing copy for campaigns, ongoing communication, and traffic-driving activities Translating and localizing communication from English into Czech and/or Slovak Adapting messaging to ensure relevance and resonance with Czech & Slovak consumers Preparing claims and messaging for Key Visuals (KV) Creating naming concepts for business units, sub-brands, services, and features Ensuring linguistic and tonal consistency across all marketing communication Reviewing and validating communication created by internal and external teams Providing feedback on and corrections to agency-created content Supervising aliases, logotypes, and design-related communication consistency Supporting communication quality initiatives and internal writing standards Supporting ad hoc communication and operational requests Handling communication reviews via dedicated approval channels Supporting internal writing consultation channels and teams Key responsibilities Ensuring brand consistency across brand, trade, and category campaigns Creating marketing copy for campaigns, ongoing communication, and traffic-driving activities Translating and localizing communication from English into Czech and/or Slovak Adapting messaging to ensure relevance and resonance with Czech & Slovak consumers Preparing claims and messaging for Key Visuals (KV) Creating naming concepts for business units, sub-brands, services, and features Ensuring linguistic and tonal consistency across all marketing communication Reviewing and validating communication created by internal and external teams Providing feedback on and corrections to agency-created content Supervising aliases, logotypes, and design-related communication consistency Supporting communication quality initiatives and internal writing standards Supporting ad hoc communication and operational requests Handling communication reviews via dedicated approval channels Supporting internal writing consultation channels and teams

Requirements

Native Czech and fluent Slovak speaker as must Excellent command of English (written and spoken) Proven experience in marketing copywriting, localization, transcreation, brand communication, or creative communication roles Strong understanding of tone of voice and communication consistency Ability to adapt global communication to local market specifics and consumer expectations Experience working with multi-channel marketing communication Ability to work independently while collaborating effectively with multiple stakeholders Excellent attention to detail and language accuracy Experience working with agencies and creative teams Polish language skills and experience in e-commerce, retail, or tech environments is nice to have What we offer Part-time cooperation model (20 h/week) Dohoda o provedení práce Opportunity to shape communication for one of the leading e-commerce brands in the region International and collaborative working environment Space for creativity, ownership, and strategic impact Work on diverse campaigns and innovative communication formats Hybrid or 100% remote work at least until the end of 2026, with the possibility of extension Opportunity to transition into a full-time contract from January 2027 Collaboration with experienced marketing, branding, and creative teams