E-Commerce Senior Manager
POSITION TITLE Senior Ecommerce Manager (Shopify) DEPARTMENT E-commerce / Marketing REPORTS TO VP of Marketing and Growth POSITION OVERVIEW The Senior Ecommerce Manager (Shopify) will own the strategy, performance, and execution of Basic Research’s DTC ecommerce business across all Shopify-powered brand websites. This role is responsible for driving revenue growth, improving conversion and retention, and ensuring operational excellence across the full ecommerce stack. The Senior Ecommerce Manager will oversee website performance, partner with the CRO manager on retention and lifecycle execution, inventory coordination, and development execution. This leader serves as the bridge between digital brand strategy and performance marketing, translating growth objectives into scalable e-commerce execution. KEY RESPONSIBILITIES E-commerce Strategy and Performance Ownership
- Own DTC ecommerce revenue performance across all Shopify sites.
- Set an e-commerce strategy that aligns digital brand initiatives with performance goals.
- Partner with Growth, Marketplace, and Brand leaders to deliver integrated channel strategies.
- Establish quarterly roadmaps and prioritize initiatives based on revenue impact.
Team Leadership and Oversight
- Lead and manage the following roles and functions:
- Shopify Development Manager
- Growth/CRM Manager
- Lead/Support Agency partners in performance.
- Develop team capabilities, operating rhythms, and performance standards.
Website Experience and CRO Leadership
- Own site experience, conversion rate optimization, and merchandising strategy.
- Partner and help oversee CRO testing roadmap across PDPs, landing pages, checkout, and subscriptions.
- Partner with Creative and Shopify development teams to deliver high-converting, on-brand experiences.
- Ensure site reliability, speed, and scalability.
Retention, Subscription, and Lifecycle Alignment
- Partner with CRM leadership to optimize lifecycle marketing, subscriptions, and LTV growth.
- Ensure retention strategies are reflected in onsite experiences and merchandising logic.
- Align subscription offerings with inventory, fulfillment, and customer experience goals.
Inventory and Operational Excellence
- Oversee ecommerce inventory visibility, availability, and coordination with Operations.
- Ensure launches, promotions, and campaigns are operationally ready and fully supported.
- Partner with Supply Chain to reduce out-of-stock risk and improve forecast accuracy.
Data, Analytics, and Reporting
- Own ecommerce reporting and performance dashboards.
- Track KPIs including revenue, conversion rate, AOV, LTV, retention, and site health.
- Translate insights into actionable roadmaps for growth and optimization.
Cross-Functional Leadership
- Serve as the bridge between digital brand teams and performance marketing.
- Partner closely with Paid Media, Marketplace, Creative, Product, and Customer Support.
- Ensure consistent messaging, promotions, and customer experience across channels.
QUALIFICATIONS AND EXPERIENCE Bachelor’s degree in Business, Marketing, E-commerce, or related field. 6 plus years of ecommerce experience, with at least 4 years leading Shopify-powered DTC businesses. Proven success driving DTC revenue growth, conversion optimization, and operational scale. Deep expertise in Shopify, CRO frameworks, subscriptions, and ecommerce analytics. Experience leading cross-functional teams and managing technical and non-technical roles. Strong understanding of performance marketing, lifecycle marketing, and attribution. Highly analytical with the ability to translate data into execution. Experience in health, wellness, or consumer products is a plus.