Ecommerce Catalog Specialist

Our mission is to engage, inspire and empower teachers, students and artists to be at their best by providing them superior educational and art products. The Dixon Ticonderoga Company portfolio includes trusted brands across art and education products, including the iconic Ticonderoga #2 pencil, and serves both School and Retail Markets. The Dixon Ticonderoga Company is headquartered in Appleton, Wisconsin. Position Summary: We are seeking a highly organized and experienced Ecommerce Catalog Specialist to join the Dixon Ticonderoga team. In this role you’ll have a chance to build and grow art and education brands consumers love like Ticonderoga Pencils, Strathmore Paper, and many more. This role is ideal for someone with 3+ years of experience owning and optimizing product content and accuracy across key retail partners including Amazon, Target, and Walmart. A successful candidate will thrive in a fast-paced digital environment and is passionate about growing and improving the ecommerce experience for consumers. Key Responsibilities: Catalog Management

• Own SKU setup, taxonomy, and attribute governance across all eCommerce platforms.
• Ensure product data accuracy, completeness, and consistency across systems.
• Manage complex product variations (size, color, bundles, multipacks).
• Maintain and optimize product content within PIM/DAM systems (e.g., Salsify, Syndigo).

SEO & Data Optimization

• Partner with marketing to develop and optimize product titles, bullets, descriptions, and attributes.
• Partner with marketing teams for best-in-class A+ content deployment.
• Apply SEO and keyword strategies to improve discoverability and ranking.
• Continuously test and refine content to improve conversion and engagement.

Vendor Central Operations

• Lead content syndication across retailers using platforms such as Salsify or Syndigo.
• Manage content submissions and troubleshooting within retailer ecommerce platforms.
• Communicate with Amazon & other leading retailers support teams to resolve catalog and operational issues.

Cross-Functional Collaboration

• Partner with marketing and sales to align product content with business priorities and new product launches.
• Assist in executing promotional campaigns and seasonal merchandising strategies.

Qualifications:

• Minimum 3 years of experience managing digital merchandising or catalog management with Amazon Vendor/Seller Central.
• Strong understanding of Amazon’s catalog systems and operational workflows.
• Proficiency in Excel (pivot tables, VLOOKUP) and familiarity with digital asset management tools and PIM systems.
• Some experience with data look up in ERP and PIM systems (SAP/Salsify)
• Excellent attention to detail, communication skills, and problem-solving abilities.

Preferred Skills:

• Experience with Amazon A+ Content and Brand Registry.
• Knowledge of other marketplaces (e.g. Walmart, Target, Staples, Office Depot) is a plus.

HOW YOU WILL MAKE A DIFFERENCE: This role sits at the center of Dixon Ticonderoga’s growth strategy and is critical to ensuring our products win on the digital shelf through best-in-class product content, data accuracy, and conversion-focused merchandising. You will serve as the single source of truth for product information, leading catalog strategy, content execution, and syndication across a large and growing SKU portfolio. If you are passionate about building best-in-class digital shelf experiences and driving measurable business impact, we’d love to hear from you. Note: The statements herein are intended to describe the general nature and level of work being performed by the employee and are not be construed as an exhaustive list of responsibilities, duties, abilities and skills required of personnel so classified. BENEFITS: We offer a comprehensive benefits package including health, dental, vision, 401(k) with company match, paid time off, and opportunities for professional development. EQUAL OPPORTUNITY EMPLOYER: Dixon Ticonderoga Company is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Education Required

• High School or better

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.