Email Campaign Manager - Fixed Term Contract
Company Description
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works.
Job Description
This role is part of LinkedIn’s broader effort to build and scale an in-house owned media agency, including the creation of tools that will significantly increase production speed and operational efficiency. As such, the position is structured as a 12-month contractor role. This role will be based in Mexico. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is remote, meaning it will be performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval. Job Overview The Owned In-House Agency Team supports the LinkedIn Owned Media team, which leads channel strategy, prioritization, and performance across Email and LinkedIn Ads. This team partners closely with Owned Media to bring campaigns to life at scale, ensuring high-quality execution and operational excellence across a complex portfolio. This includes driving execution of campaign builds, QA, and reporting insights based on the Owned Media team's strategy and priorities. This team also plays a key role in enabling efficiency and consistency through the use and enablement of technology, automation, and tooling—delivering impact through execution, scalability, and continuous improvement within a high-performing marketing organization. The Email Campaign Manager is responsible for overseeing and executing ongoing email marketing programs within a designated business line. This role provides strategic recommendations for email execution, manages project workflows, and determines resource needs for new requests. The Email Campaign Manager is accountable for implementing email programs after the Owned Media Team has established the overall channel strategy.
Responsibilities
Oversee and manage the day-to-day operations of multiple email marketing campaigns to ensure timely and accurate delivery. Manage project timelines and scopes to maintain schedule and quality standards. Provide recommendations to optimize or advise on email execution and campaign performance. Architect and build new and complex campaign workflows based on business requirements. Create scalable templates, playbooks, and trainings for the production team. Collaborate cross-functionally to determine project management and production requirements for new requests, leveraging shared resources as needed. Set up and execute A/B test email campaigns, analyze performance, and report results and recommendations. Implement email programs based on strategies developed by the Owned Media Team. Work closely with production teams to ensure effective use of email marketing platforms and tools. Contribute to the development or refinement of channel strategies as an integral part of campaign planning processes.
Qualifications
Qualifications Basic Qualifications 4+ years of experience deploying high-volume emails using an email marketing platform or applicable experience 1+ year of management experience; prior experience managing offshore teams is a plus Business fluency in English, with the ability to tailor messaging for diverse audiences
Preferred Qualifications
BA/BS degree Ability to collaborate with production teams and understand platform capabilities Experience and proficiency in Adobe Campaign Proficient in responsive email design and front-end development Working knowledge of HTML/CSS and SQL Proven ability to manage multiple projects in a deadline-driven environment Suggested skills Email Campaign Management Responsive Email Development (HTML, CSS) Marketing Automation & Audience Segmentation (SQL) Project Management & Multitasking in Deadline-driven Environments Cross-functional Leadership & Stakeholder Communication Additional Information Global Data Privacy Notice and Compliance Posters for Job Candidates Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal. Workplace Type: Remote Career Track & Grade: IC3/8 Department: Marketing & Communications