Graphic Designer - Support Office
About the position Balls Food Stores, including Hen House, Sun Fresh, Price Chopper, Harry's, and Tippin's Pies, is seeking an ambitious creative eager to grow quickly and help evolve established retail brands. We're looking for someone with experience and passion for branding, rebrands, retail environments, design systems, and CPG storytelling. You have a sharp eye for clarity and cohesion. You instinctively simplify and refine, building strong brand voices while creating efficient, scalable design solutions across multiple touchpoints. This is not simply a production role. This designer will help lead a visual reset across in-store environments, digital platforms, advertising, and campaign work with room to grow into increased creative leadership.
Responsibilities
- Brand & Retail Evolution ● Support and contribute to rebrand initiatives across multiple store banners ● Help refine and modernize visual identity systems ● Ensure brand cohesion across physical and digital touchpoints ● Identify opportunities to streamline creative for clarity and efficiency
- Signage & In-Store Experience ● Lead creation and modernization of in-store signage packages ● Develop scalable, repeatable systems that can be implemented company-wide ● Elevate typography, hierarchy, and visual consistency across locations ● Balance creative direction with operational practicality
- Digital & Weekly Advertising ● Reimagine and modernize digital-first weekly ad design ● Create compelling assets for email, website, social, and paid advertising ● Maintain brand distinction across multiple banners while improving overall cohesion ● Ensure creative is optimized for both performance and presentation
- Campaign & Creative Development ● Support multi-faceted marketing campaigns across print and digital platforms ● Contribute proactive creative concepts ● Collaborate with marketing, merchandising, and leadership teams ● Help introduce new creative tools, templates, and brand assets that support long-term growth
- Photography & Video Direction ● Ideal candidate has experience in photography and/or videography ● Ability to execute visual storytelling when needed ● Or confidently direct external creative partners ● Maintain brand consistency across photo and video assets
- Vendor & Production Coordination ● Manage print bids for special projects as needed ● Coordinate with third-party vendors to ensure quality and timely delivery ● Work with agency and external partners for website uploads and digital asset management
Requirements
- Bachelor's degree in graphic design, Visual Arts, or related field (or equivalent experience)
- 2-5+ years of design experience preferred but not required (retail, CPG, or brand environment experience is a plus)
- Strong portfolio demonstrating branding, campaign, retail, or digital work
- Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Experience designing for digital platforms (email, web, paid media, social)
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Strong communication and collaboration skills
Nice-to-haves
- Experience with rebrands or brand refresh initiatives
- Retail or grocery marketing experience
- Photography and/or videography background
- Experience directing creative vendors or partners
- Knowledge of print production best practices