Marketing Manager

Overview

Make an Impact! At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life. How can you make an impact? McGraw Hill, the leading provider of digital and print educational resources, is looking for a Marketing Manager for our Higher Education division. The Marketing Manager drives awareness, engagement, and revenue growth by developing and executing strategic marketing initiatives. Working within a cross functional team, this role leads go to market planning, builds customer relationships, supports sales efforts, and uses data and market insights to help drive portfolio growth. This is a remote position open to applicants authorized to work for any employer within the United States. What you will be doing: Partner closely with the sales organization to drive product adoption, retention, and revenue growth. Develop and execute strategic go to market plans in collaboration with cross functional teams. Create and implement marketing strategies including thought leadership campaigns, demand generation initiatives, and high quality marketing materials. Conduct customer facing and internal presentations, webinars, and trainings in both live and virtual environments. Develop sales enablement materials and training resources that support internal teams and address customer inquiries. Plan and execute high impact customer events and engagement opportunities. Partner with stakeholders to develop clear portfolio positioning and messaging aligned with corporate strategy. Use data and analytics to discover market trends, customer insights, competitive activity and in general to make informed decisions and optimize marketing efforts. We’re looking for someone with: Bachelor’s and/or advanced degree. Three or more years of client facing sales and/or marketing experience, preferably in education, edtech, or technology. Experience developing marketing campaigns, presentations, and events that engage customers and support sales. Strong analytical skills with the ability to use data to guide decision making. Excellent written and verbal communication skills, including English fluency. Creativity, competitive drive, and the ability to manage multiple projects and deadlines. Ability to travel approximately 25–30%. Why work for us? The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. The pay range for this position is between $76,000 - $105,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings. McGraw Hill recruiters always use a “@mheducation.com or @careers.mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email. 50794