Marketing Operations Manager

Orchid Security is the Identity Infrastructure Control Plane - connecting visibility, policy, and orchestration across the identity systems enterprises already own. We’re 70 people, early stage, and growing fast in the enterprise identity security market. Our marketing team runs lean and punches above its weight. We need someone to own the operational engine behind it - systems, data, processes, and the plumbing that makes campaigns actually work. The Role You’ll be the sole owner of Orchid’s marketing operations function - responsible for our marketing tech stack, lead lifecycle processes, campaign infrastructure, and the data that drives decisions. You work autonomously, move fast, and are deeply hands-on. This role reports to the VP Marketing.

Requirements

What You’ll Own Own and optimize HubSpot end-to-end: workflows, automation, lead scoring, segmentation, list management, and reporting Manage the HubSpot–Salesforce integration: ensure clean lead handoff, accurate lifecycle stages, and reliable sync between systems Build and maintain campaign infrastructure: landing pages, forms, UTM tracking, email sequences, and nurture programs Own the marketing data layer: lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards Evaluate and manage the broader martech stack - identify gaps, recommend tools, own integrations Collaborate with demand gen on campaign execution and with sales on lead routing and handoff quality Document processes, build playbooks, and create the operational foundation as we scale What We’re Looking For 3+ years in marketing operations, preferably at a B2B SaaS or cybersecurity company Deep, hands-on HubSpot expertise - you’ve built and managed complex workflows, not just used them Strong Salesforce working knowledge: you understand the CRM side of the HubSpot–SFDC relationship Data-oriented: you’re comfortable in dashboards, can build reports from scratch, and use data to identify what’s broken Self-directed - you don’t need to be told what to fix, you find it yourself Experience managing multiple tools and integrations simultaneously (ZoomInfo, Clearbit, intent data, etc.) is a plus What Good Looks Like HubSpot is clean, documented, and trusted by the sales team Leads route correctly, score accurately, and land in Salesforce without friction Marketing can measure pipeline contribution with confidence Every campaign launches on time with proper tracking in place Why Orchid Greenfield build - set up the marketing ops function the right way from the start High-impact role: in a lean team, your work directly affects pipeline and revenue Seed stage with real enterprise customers and a differentiated technical story Competitive comp, meaningful equity, full flexibility