Paid Media Strategist, PPC/SEM
Job Description:
- Develop comprehensive paid strategies tailored to the client's goals
- Conduct thorough keyword research and analysis
- Create compelling and persuasive ad copy
- Set up and optimize Google Ads campaigns
- Continuously monitor campaign performance
- Conduct A/B testing and implement data-driven decisions
- Provide clients/teammates with regular reports and analysis
- Stay up-to-date with industry trends
Requirements:
- Bachelor's degree in marketing, advertising, or a related field (preferred)
- Proven experience as a PPC/SEM Strategist (3-5 years of experience)
- Deep understanding of the Google Ads platform
- Strong analytical skills
- Proficient in using analytics and tracking tools
- Excellent knowledge of keyword research tools
- Solid understanding of search engine marketing principles
- Exceptional attention to detail
- Strong communication skills
- Google Ads certification is a plus
Benefits:
- Competitive salary
- Full range of benefits
- Matching 401(k)
- Paid time off (PTO)