Performance Marketing Video Editor
Performance Marketing Video Editor Location: [Remote / Hybrid / On-Site — San Diego] Type: [Full-Time / Contract] Team: Creative Reports to: Creative Manager
About the Role
We're a performance-driven creative team building paid social and direct-response content for fast-growing DTC and e-commerce brands. Our ads don't just look good — they're built to win at the auction, measured against real numbers, and iterated relentlessly. We're hiring a Performance Marketing Video Editor who lives at the intersection of storytelling and conversion data. You'll cut scroll-stopping ads for Meta, YouTube, and Native platforms, spin up rapid creative variations to test hooks and angles, and use modern AI video tools to produce more high-quality concepts, faster, than a traditional edit bay ever could. If you get a genuine thrill out of watching a hook's hold rate climb because of an edit you made — and you're already experimenting with AI UGC and generative video — this role is built for you.
What You'll Do
Cut high-converting direct-response ads for Meta (Facebook/Instagram), Google (YouTube/Display), and Native platforms — optimized for hold rate, CTR, and ROAS, not just aesthetics. Produce AI-assisted video at scale. Use generative video and AI UGC tools to create new creative concepts, including realistic AI presenters with accurate lip-sync and audio, and consistent characters across spots up to 60 seconds. (Experience with tools like Runway, Seedance, Kling, Sora, Google Flow, HeyGen, or similar is a major plus.) Build creative variations for testing — multiple hooks, CTAs, intros, and messaging angles per concept so the media team always has fresh iterations in rotation. Hook viewers in the first 3 seconds using quick-cut pacing, pattern interrupts, and proven scroll-stopper structures. Polish for the platform with sharp sound design, captions, text overlays, and motion graphics that lift engagement and retention. Repurpose raw footage, UGC, and long-form content into platform-native short-form ads that map to specific funnel stages. Work the data. Review creative performance (CTR, CVR, ROAS, hold rate, thumb-stop rate) and let the metrics drive your next round of edits. Collaborate closely with media buyers, strategists, and copywriters on audience insights, product positioning, and funnel strategy. Stay current on platform formats, trends, and ad-policy/compliance requirements across channels. What Success Looks Like First 30 days: You're shipping clean, on-brief edits with fast turnaround and learning our brands, accounts, and creative testing process. First 90 days: You're independently producing testable creative variations, incorporating AI video into your workflow, and proposing hooks and angles based on what the data is telling us. Ongoing: Your edits consistently produce winners that scale — and you have the analytics to show it. What You Bring 2–4 years editing video for paid social and performance marketing (agency or in-house DTC/ecommerce experience strongly preferred). Expert command of Adobe Premiere Pro and After Effects (or Final Cut Pro / DaVinci Resolve), plus hands-on experience with AI image and video generation tools. A real understanding of direct-response advertising — hooks, angles, offer structure, and the psychology of what makes people stop, watch, and convert. Channel fluency: you've edited specifically for Meta Ads Manager, Google Ads (YouTube), and Native networks, and you understand the spec and behavior differences between them. Speed without sloppiness — you thrive on quick turnarounds and iterative cycles. A portfolio of high-performing ad creative, ideally with the campaign results or metrics to back it up. Bonus Points UGC-style ad production experience. Working knowledge of A/B testing frameworks and creative optimization cycles. Strong motion graphics and light animation chops. A track record collaborating directly with media buyers, performance marketers, and copywriters.