Product UX Designer & Visual Illustrator ( Remote / Freelance )
The Mission As an SEO agency for a competitive SaaS market, we don't just want pages that rank; we want pages that convert. We're on the lookout for a designer who can build high-performance page layouts and develop custom visual systems (illustrations, graphics, icons and GIFs) that make technical software feel human and accessible. Bridging the gap between UX and illustration has been a challenge for us and we realize we can't have successful UX without the great graphics to back up the design. We're looking for an experienced illustrator who can help us bring more color to our UX work, while also relying on scalable AI systems to generate assets for the multitude of various content types we create each month for our clients. What We Build We primarily work with SaaS companies, and focus on their marketing sites ( not their products ). This involves:
- Product / Solutions Pages: converting SaaS front end into an easy to understand product page with SEO value.
- Blog Articles: well performing blogs are the cornerstone of a good SEO strategy, this requires a scalable visual system for graphics and banners.
- Full Site Re-Design: generally a site redesign for a SaaS product that requires a new visual system to be designed by you and developed by our dev team.
- CRO Projects: ongoing optimization of design elements, design systems, graphics, navigations and so on.
What You’ll Do
- SaaS UX/UI: Design conversion-focused product pages, solution pages, and landing page variations. You’ll take a brief and turn it into a high-fidelity Figma layout that respects SEO hierarchy and user intent.
- Visual Storytelling: Create custom illustration sets and iconography for our clients. You’ll be responsible for defining the "look and feel" of a brand’s graphic language.
- AI-Driven Scaling: Leverage AI tools (Midjourney, DALL-E, Adobe Firefly, etc.) to brainstorm and generate base assets. You will then refine and "humanize" these assets to produce high volumes of graphics for blogs and solution pages at scale.
- Dynamic Assets: Create GIFs and micro-animations to demonstrate software features or add "visual delight" to landing pages.
Requirements
- Figma Mastery: Expert in auto-layout, components, and building scalable design files.
- Illustration Skill: Strong foundation in vector art and digital composition (Adobe Illustrator/Photoshop).
- AI Workflow: You must have a proven process for using AI to speed up the creative cycle—not just "prompting," but editing and polishing AI outputs into professional-grade work.
- SaaS Experience: You understand B2B SaaS tropes (hero sections, feature grids, social proof) and how to design for them.
- Motion Basics: Ability to create functional GIFs that explain complex product workflows.
Technical Stack
- Design: Figma (Primary), Adobe Creative Suite.
- AI: a familiarity with AI for design.
- Motion: After Effects, Lottie, or high-quality GIF export tools.