[Remote] Digital Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Lemonati is a modern beverage platform known for its exceptional flavor and citrus expertise. They are seeking a Digital Marketing Manager to oversee their digital presence across three distinct brands, focusing on content creation, social media engagement, and paid media campaigns.

Responsibilities

• Own content calendars across Instagram, TikTok, Facebook, and emerging platforms for Lemonati, Mighty Swell, and LemOh THC
• Develop and execute platform-native content that reflects the distinct voice, visual world, and audience of each brand
• Write copy, brief creative, and work with external resources to produce scroll-stopping assets
• Manage community engagement: respond to comments, monitor brand sentiment, and build authentic audience relationships
• Stay ahead of platform trends, algorithm shifts, and cultural moments to keep each brand timely and relevant
• Plan and manage paid social campaigns across Meta, TikTok, and YouTube from strategy through reporting
• Own retailer media spends across key retail partners (Target, Walmart, HEB, and others) including ad placements, sponsored listings, and digital shelf programs
• Analyze performance data, optimize in-flight campaigns, and deliver clear, actionable weekly and monthly reporting
• Partner with the sales team to align retailer media investment with distribution priorities and promotional windows
• Build and manage an influencer roster across tiers, from nano creators to macro partners, for each brand
• Draft briefs, negotiate deliverables, manage timelines, and ensure content authentically reflects brand voice
• Track influencer performance and maintain an ongoing network of creator relationships across lifestyle, food and beverage, and cannabis-adjacent spaces
• Identify gifting, seeding, and co-creation opportunities that extend brand reach organically
• Develop integrated social and digital strategies tied to campaign moments, product launches, and seasonal windows
• Maintain a unified brand voice guide and content standards across all three brands
• Manage external agency and freelance relationships where applicable
• Bring forward new platform opportunities, partnership ideas, and creative directions proactively
• Use AI and LLM tools to help improve content ideation, copywriting, research, reporting, campaign planning, and workflow efficiency
• Stay current on emerging digital tools, creator trends, AI-enabled marketing platforms, and new ways to improve execution
• Help build repeatable systems for content calendars, asset organization, reporting, and cross-functional communication

Skills

• 4 to 6 years of digital marketing or social media experience, ideally within CPG, food and beverage, or a similarly fast-moving consumer category
• Proven track record managing multi-brand or multi-product social accounts with distinct voices
• Hands-on experience running paid social campaigns (Meta Business Suite, TikTok Ads Manager) with real budget accountability
• Experience with retailer media platforms such as Instacart Ads, Criteo, or retail-specific DSPs
• Strong copywriting instincts and the ability to write in multiple brand voices without losing authenticity
• Proficiency in social analytics tools such as Sprout Social, Later, Dash Hudson, or native platform analytics
• Highly organized with the ability to manage multiple content calendars and campaigns simultaneously
• Comfortable using AI/LLM tools as part of the modern marketing workflow; direct experience is a plus
• Experience marketing alcohol, THC/cannabis-adjacent beverages, or other regulated products
• Existing relationships within the influencer and creator community in food, beverage, lifestyle, or wellness
• Background in brand strategy or creative development in addition to execution
• Familiarity with Canva, Adobe Creative Suite, or CapCut for light asset creation and editing

Company Overview