[Remote] Lifecycle Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Tailored Management is seeking a Lifecycle Marketing Specialist to enhance activation, engagement, and retention programs across their platform. The role involves strategic development of lifecycle marketing campaigns, data-driven decision making, and collaboration with cross-functional teams to optimize customer journeys.

Responsibilities

• Contribute to lifecycle strategy — Help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation. Identify gaps in the journey and propose solutions grounded in data
• Design multi-touch campaigns — Develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other surfaces. Translate business objectives into lifecycle program briefs
• Own experimentation — Design and run A/B and multivariate tests across messaging, timing, sequencing, and audience targeting. Synthesize results into actionable recommendations that inform future strategy
• Leverage data for decision-making — Use segmentation, cohort analysis, and funnel metrics to identify high-leverage opportunities and friction points. Partner with Data teams to refine targeting and personalization logic
• Build & optimize campaigns — Set up automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalization tied to behavioral and product usage signals. Continuously improve based on performance data
• Partner cross-functionally — Collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Bring lifecycle perspective into planning conversations
• Drive reporting & insights — Maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction

Skills

• 5-7 years in lifecycle marketing, email marketing, CRM, or marketing operations — ideally in a B2B SaaS or self-serve platform environment
• Hands-on marketing automation experience — You've built campaigns end-to-end in at least one major platform (Salesforce Marketing Cloud, Braze, Iterable, Marketo, or HubSpot). You're comfortable with journey builders, logic branches, and dynamic content
• Solid working knowledge of segmentation — You can translate audience criteria into actionable segments using behavioral data, product usage signals, or CRM fields
• Analytical mindset — You're comfortable pulling data from tools like Looker, Amplitude, or Mixpanel to assess campaign performance, and you know what 'good' looks like for open rates, CTRs, and conversion metrics
• Detail-oriented and organized — You can manage multiple campaigns simultaneously without dropping the ball on QA, timing, or stakeholder updates
• Clear communicator — You can document processes, summarize test results, and keep cross-functional partners informed without hand-holding
• CSM Platform
• Email builder tool experience (does not need to know how to code)
• Experience working with a lot of different teams
• Manage stakeholder expectations
• Enterprise B2B experience
• Experience with customer data platforms (Segment, mParticle), HTML/CSS for email, or familiarity with advertiser ecosystems and two-sided platforms

Benefits

• Medical, dental, vision, 401(k), paid vacation & sick leave

Company Overview