[Remote] Marketing Events & Partnerships Manager
Note: The job is a remote job and is open to candidates in USA. Custom Ink is a creative team that empowers customers to create custom apparel. They are seeking a Marketing Events & Partnerships Manager who will take ownership of the event strategy and execution, focusing on planning trade shows, virtual events, and regional customer gatherings to drive sales and customer retention.
Responsibilities
- Own the Omnichannel Event Strategy: Architect and execute a diverse B2B event portfolio from scratch—including mixed trade shows, conferences, virtual webinars, and intimate regional client gatherings—aligning the event strategy and budget (upwards of $300K) to our key buyer personas and business goals
- Manage End-to-End Onsite Logistics: Take complete ownership of all event logistics, from vendor negotiations, travel coordination, and shipping swag, to acting as the primary onsite manager and professional face of the Swag.com brand
- Drive Creative Activations & Field Events: Elevate our trade show presence by pioneering creative, high-impact activations (like VIP dinners and partner sponsorships) and organizing intimate regional gatherings to drive customer learning, retention, and sales opportunities
- Source Speakers & Content: Collaborate closely with Marketing and Customer Success teams to identify, secure, and prep customer and internal speakers for high-touch trade show engagements and content-driven webinar series
- Cultivate Strategic Partnerships: Identify, pitch, and manage co-marketing relationships with complementary B2B brands and organizations alongside marketing and sales leadership to expand our reach into new prospect audiences
- Optimize Lead Generation & ROI: Maintain a data-driven mindset by owning the post-event handoff, tracking performance metrics, connecting event activities to pipeline creation, and clearly reporting on total event ROI to cross-functional teams
- Cross-functional Collaboration: Work closely with marketing, sales and customer teams to ensure successful event follow-ups, pipeline creation and ROI reporting
Skills
- 3-5 years of experience in event planning & execution, with a proven track record of managing high-touch sponsorships and lead-generation programs
- Experience working with Customer Success, Sales, and Marketing teams to create events with positive ROI
- Proven ability to identify, pitch, and manage co-marketing relationships with complementary B2B brands and organizations
- An open mindset comfortable with both coaching and ambiguity; able to test event formats not done before in a mature startup environment
- Self-driven, taking ownership of your job with minimal supervision
Benefits
- Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays.
- Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being.
- Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners.
- Family-Friendly Benefits: Up to 14 weeks of fully paid parental leave for birthing parents (6 weeks STD + 8 weeks of parental leave) and 8 weeks of fully paid parental leave for non-birthing parents, adoption assistance, pet insurance, caregiver leave, and fertility benefits.
- Financial Wellness: Build for the future with our 401(k) plan featuring company matching, employer HSA contributions for eligible plans, Life & AD&D insurance, flexible spending account options, and resources to help you manage life’s financial moments.
- Professional Development: Grow your career with access to training programs, certifications, and tuition assistance.
Company Overview