SEM Analyst

• Job Description:

• Execute and optimize paid search campaigns following established SOPs, with potential expansion into display advertising
• Conduct keyword research and analysis during onboarding and campaign launch phases
• Continuously optimize campaigns (bids, budgets, negative keywords, targeting) to improve KPIs such as CTR, CPC, and conversion rate
• Analyze campaign performance and provide actionable recommendations to improve ROI
• Collaborate with Account Managers to support monthly client reporting and strategy discussions (and occasionally join client calls)
• Write and test ad copy using best practices and A/B testing methodologies
• Advise on landing page strategy to improve conversion performance
• Use tools like Google Ads, Google Ads Editor, and Google Analytics to monitor and improve campaign outcomes
• Maintain strong organization through project management tools and accurate time tracking
• Stay current on paid search trends, platform updates, and emerging technologies
• Requirements:
• 3+ years of experience managing digital advertising campaigns, with a focus on paid search
• Strong working knowledge of Google Ads, including campaign setup, optimization, and reporting
• Experience managing multiple client accounts simultaneously (agency experience preferred)
• Google Ads Certification (Search required; Display preferred)
• Experience managing significant ad budgets (e.g., $200K+ annually)
• Familiarity with Google Analytics, Google Tag Manager, and Google Search Console is a plus
• Strong analytical skills with the ability to interpret data and make informed decisions
• Excellent time management and organizational skills in a remote environment
• Strong written and verbal communication skills, with attention to detail
• Comfortable participating in frequent video calls and collaborating with distributed teams
• A proactive, positive attitude and a commitment to continuous learning
• Benefits:
• A remote-first culture that allows for flexible hours (Remote since 2015!)
• Private Health, Dental, and Vision 100% paid for employee only, dependent coverage is available for an additional cost
• 10 Paid Holidays
• Paid Time Off that increases with tenure, plus 1 additional day for Volunteer work
• Bonus opportunities tied to clear performance metrics
• Personal Development Allowance (To be used for Professional and Personal Development)
• Company provided computer, monitor, keyboard and mouse along with additional office supply funds your first year
• Paid Parental Leave
• Aguinaldo bonus
• Team events to build relationships in person