Training Content Specialist (AI Focus)

CertainPath | Reports to: Director of Content | DFW-Based | Remote (occasional on-site) | Full-Time About The Role We’re hiring a Training Content Specialist to help us modernize and expand our library of training resources — across both video and written content — using AI tools to multiply what our team can ship. This is a great role for someone earlier in their content career who’s already serious about AI. You’ve been using these tools in your own work and can hold your own editing video and writing copy. The ideal candidate not only understands how to produce content, but also how adults learn — so what you make is clear, engaging, and ready for real-world application. The scope here includes refreshing existing training assets, helping our team build new courses, and administering our member site that brings it all together. If you find yourself constantly noticing “we could do this faster with X tool” and then actually doing it, you’ll fit in here. You’ll learn a lot and have a lot of opportunities to stretch your content muscles on a supportive and knowledgeable team. What You’ll Do As Our Training Content Specialist Refresh, Repurpose, and Manage Our Existing Library (≈40%)

• Help refresh existing video content using AI tools — regenerate dated segments with AI avatars and audio, produce Spanish-language translated and clipped versions with appropriate audio and graphics, and cut long-form recordings into shorts for various uses.
• Modernize written training resources — update tone and references, refresh examples, generate accurate companion summaries, and build assessments and job aids from existing material.
• Administer the content management system that our member HUB is built on.

Production and Net-New Content (≈30%)

• Edit fresh video content using AI and standard video-editing software (Premiere Pro or similar) — long-form to shorts, training recordings to polished pieces.
• Produce well-paced AI avatar explainers and short-form training videos, using visuals like video, motion effects, and graphics to clearly explain new ideas and concepts to an audience of learners.
• Create assets — both video and written — that reinforce our training and bring it to life for learners.
• Assist with video shoots and new written content production as needed.

Support Our AI Workflow Build (≈30%)

• Research, discover, and test new AI tools (video, voice, image, text, agentic) and share honest evaluations with the team — what works, what doesn’t, and what’s worth investing in.
• Help develop and document repeatable AI workflows the broader content team can use and lean on, so refresh-work and production both move faster over time.
• Help connect platforms (Vimeo, our CMS, AI tools, asset libraries) so handoffs aren’t manual every time.
• Stay current as the AI content stack evolves — and bring what you learn back to the team.

Who You Are As a Training Content Specialist

• Solid abilities and instincts in both visual and written craft — you can tell when a training script is muddled or when a video is becoming confusing for the viewer, and you have ideas for improving it.
• An understanding of (or genuine eagerness to learn) how adults learn and what makes training content effective, engaging, and impactful.
• Hands-on with AI tools across modalities, not just video. You’ve used AI professionally for writing, voice, image, and ideally have started exploring automation or workflow tools.
• Curious about systems and processes — you find yourself thinking “could we build a workflow for this?” not just “let me do it once.”
• Self-motivated and proactive — you spot opportunities and run with them.
• A proactive and regular communicator — you share your wins, flag your flops, and ask questions when you have them.
• Fluent in the category, not just one brand. Today’s HeyGen or Flow is tomorrow’s something else, and you’re comfortable learning the next thing.
• Organized with strong follow-through. Nothing falls through the cracks.
• Collaborative and coachable — you welcome feedback and genuinely enjoy being part of a team that’s learning together.
• A positive person who enjoys being part of an experienced team of content creators — instructional designers, video producers, and writers who love what we do, genuinely like each other, and get a thrill from helping others achieve their dreams.

Qualifications of our Training Content Specialist

• Demonstrated knowledge and hands-on experience using AI tools to produce training content (video, voice, and written).
• Video editing skills (Premiere Pro or similar). Comfortable taking long-form recordings to shorts and full-length pieces.
• Strong writing and editing instincts for training, marketing, or learning content.
• Hands-on experience with at least one AI avatar platform (HeyGen, Synthesia, or similar).
• Comfort with file organization, hosting platforms like Vimeo, website CMS, project tracking tools, and spreadsheets.
• An eye for pacing, clarity, and visual storytelling.

Nice to Have

• Instructional design background, or experience producing adult learning content.
• Experience with AI voice tools (e.g., ElevenLabs), AI image generation, prompt engineering, or workflow automation (Zapier, Make, n8n, agentic platforms).
• General video production skills — cameras, lighting, audio, etc.
• Familiarity with the home services or B2B services industry.