Urgent - Performance Marketing Analytics Analyst - Must Have CPG & Retail Experience
Dice is the leading career destination for tech experts at every stage of their careers. Our client, Sharp Source IT, is seeking the following. Apply via Dice today! We are looking to hire a strong Performance Marketing Analyst who has experience with CPG and Retail Experience: 3–5 years Qualifications 3–5+ years of experience in eCommerce, marketing analytics, or retail media analytics Strong understanding of Amazon and or Walmart advertising ecosystem Proficiency in Excel (advanced) Data visualization tools (Power BI, Tableau, Looker) SQL (preferred) Role Summary This role will serve as an analytics partner to the Performance Marketing team, supporting Directors and Managers across categories and priority retail media channels. The analyst will translate campaign, audience, and retail data into actionable insights that drive performance, improve efficiency, and inform full-funnel media strategy. The ideal candidate is both data-driven and business-minded, with the ability to connect media performance to broader eCommerce outcomes including traffic, conversion, and total sales while navigating nuances across different retail ecosystems.
Key Responsibilities
Media Performance Analytics & Optimization Analyze performance across Sponsored Ads, DSP and video campaigns across portfolios Monitor and interpret core KPIs including ROAS, TACOS, CPC, CTR, CVR, impressions, and share of voice Identify performance drivers and provide actionable recommendations across keywords, audiences, and campaign structure Support Performance Marketing Managers with insights to guide optimizations executed by agency partners Lead performance analysis for key tentpole events (e.g. Prime Day, Cyber Week) across both business units Measurement & Incrementality Evaluate performance across the full funnel, including the impact of upper-funnel media on lower-funnel outcomes Analyze the relationship between media investment and business outcomes including traffic, conversion, and total sales Support incrementality analysis using trend analysis, campaign comparisons, and AMC and Scintilia-based insights Audience & Consumer Insights Analyze customer journeys, path-to-purchase, and cross-channel exposure Develop audience insights to inform prospecting and retargeting strategies Identify opportunities to improve reach, frequency, and conversion through audience segmentation Search & Organic Performance Analyze keyword and search performance to identify high-value terms and coverage gaps Monitor organic rank, share of search, and paid vs. organic interplay Retail & Media Integration Connect media performance with retail fundamentals, including pricing, promotions, inventory, and PDP quality Analyze the relationship between media-attributed and total sales to assess media contribution and overall business impact Diagnose performance drivers holistically and surface cross-BU insights and best practices Competitive & Category Insights Monitor competitor activity across pricing, promotions, keyword bidding, and share of voice Analyze category trends and search behavior to identify growth opportunities Provide insights to inform cross-category strategy and investment decisions Reporting & Analytics Infrastructure Build and maintain scalable dashboards tracking media and retail performance across both BUs Support automation of recurring reporting and KPI tracking Ensure consistency across data sources (Amazon, Pacvue, Profitero, Stackline, etc.) Deliver clear, concise insights tailored to different stakeholders Planning & Forecasting Support Support campaign and tentpole event planning through historical analysis and trend insights Assist in modeling expected performance and budget scenarios across categories Deliver post-event analyses with actionable recommendations for future optimization